"As an Aquarius, David Birnbaum is naturally skeptical of astrology. But as an investor, he has zero doubts about the business potential of the $2.1 billion “mystical services market.” It’s an area that he has been trying, unsuccessfully, to invest in for nearly two decades."
Venture Capital Is Putting Its Money Into Astrology The investment in Big Zodiac seems … preordained. - NYT By Erin Griffith
Mr. Birnbaum researched lots of astrology start-ups in the Web 1.0 era but concluded then that they were not good investments. “They were pretty much just marketplaces sending traffic off to random astrologers,” he said. “They were definitely shady.”
This year he finally backed one: Sanctuary, an app that can be described as “Uber for astrological readings.” For $19.99 a month, you can receive a monthly one-on-one chat consultation with an astrologer. (The app also provides free daily horoscopes.)
Mr. Birnbaum’s decision to back a horoscope company through Five Four Ventures, the incubator he runs, “gets a lot of grins” from people in the finance world, he said. But they get it. Astrology is having a cultural moment, and for investors, that translates to dollar sign.
If it's in the NYT it must - unless it's about politics - be true. I like the fact that I have my own humble 'sweat equity' investment in the “mystical services market.”
Karma Horoscope Childhood Wound